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Vaccine Uptake & Immunity Perceptions (Post-COVID)
Healthcare clients via IQVIA partnership
Overview
Explored vaccine uptake and optimisation in the post-lockdown period.
The Challenge
In the post-COVID landscape, healthcare brands needed to understand evolving attitudes toward vaccination.
Our Approach
We conducted explorations into vaccine uptake patterns and optimisation opportunities.
Key Results
- Explored how segments perceive immunity and risk
- Mapped expectations toward healthcare providers
- Identified triggers and barriers shaping vaccination behaviour
- Provided post-COVID insights