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Price & Competition Mapping with Custom Dashboard
An international fast-food chain
Overview
Organised large-scale periodic pricing and menu data collection from both international and local food merchants.
The Challenge
The fast-food chain needed continuous competitive intelligence on pricing and menu offerings.
Our Approach
We organised a large periodic data collection exercise and built a custom dashboard enabling fast data entry.
Key Results
- Organised large-scale periodic data collection
- Covered international and local food merchants
- Built custom dashboard
- Enabled rapid reaction in pricing strategy