Overview
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products.
The Challenge
Healthcare brands needed to understand the complex decision-making process behind nutrition product choices.
Our Approach
Working closely with IQVIA, we designed and delivered qualitative and hybrid studies.
Key Results
- Deep-dive into consumer needs and behaviours
- Mapped perceptions of brand trust and safety
- Identified motivations behind product switching
- Delivered actionable insights for brand positioning