Back to Case Studies
Feasibility & Concept Testing for New Product Segments
A large water bottling company
Overview
Assessed the feasibility of new product segments and mapped consumer preferences for a major water bottling company.
The Challenge
The client needed to understand whether new product segments would be viable in the Malaysian market.
Our Approach
We conducted a multi-phase study combining quantitative consumer surveys with technical and expert interviews.
Key Results
- Mapped consumer preferences across multiple price points
- Identified key rationales to guide pricing strategy
- Conducted technical/expert interviews
- Delivered comprehensive feasibility assessment