Overview
A blended approach combining physical event-based fieldwork with digital marketing recruitment.
The Challenge
Standard respondent panels suffer from professional respondent fatigue leading to stale data.
Our Approach
We actively participate in job fairs and events to recruit fresh respondents with diverse profiles.
Key Results
- Recruited fresh respondents not repeatedly used
- Achieved diverse profiles representing real-world Malaysia
- Maintained growing pool of grassroots recruiters
- Combined digital targeting with in-person validation