BASICConsulting & Technology
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Case Studies

Real Projects, Real Impact

Explore our work across technology consulting, SaaS platforms, media, finance, and government sectors.

New Product SegmentsFMCG

Feasibility & Concept Testing for New Product Segments

Assessed the feasibility of new product segments and mapped consumer preferences for a major water bottling company.

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New Product SegmentsEnergy & Utilities

Testing New Communication Channels

Evaluated acceptance and effectiveness of a new communication channel for a national power utility.

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New Product SegmentsTechnology & Transport

Correcting Data Assumptions for a Ride-Hailing Company

Examined marketing spend gaps in under-served suburban and rural areas in Malaysia.

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Pricing & CompetitionFood & Beverage

Price & Competition Mapping with Custom Dashboard

Organised large-scale periodic pricing and menu data collection from both international and local food merchants.

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GovernmentGovernment

Nationwide Policy Tracking

Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy.

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HealthcareHealthcare

Infant and Adult Nutrition Research

Deep-dive qualitative and hybrid studies into infant and adult health nutrition products.

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HealthcareHealthcare

Vaccine Uptake & Immunity Perceptions (Post-COVID)

Explored vaccine uptake and optimisation in the post-lockdown period.

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HealthcareHealthcare

Policy & Procurement Impact on Medical Devices

Studies on the impact of volume-based procurement for high-value medical consumables.

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Digital RecruitmentCross-Industry

Event-Based Fieldwork & Digital Recruitment

A blended approach combining physical event-based fieldwork with digital marketing recruitment.

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BASICConsulting & Technology

A management and technology consulting company established in 2015, providing business and technological consulting services across Singapore and Malaysia.

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