Case Studies
Real Projects, Real Impact
Explore our work across technology consulting, SaaS platforms, media, finance, and government sectors.
Feasibility & Concept Testing for New Product Segments
Assessed the feasibility of new product segments and mapped consumer preferences for a major water bottling company.
Testing New Communication Channels
Evaluated acceptance and effectiveness of a new communication channel for a national power utility.
Correcting Data Assumptions for a Ride-Hailing Company
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia.
Price & Competition Mapping with Custom Dashboard
Organised large-scale periodic pricing and menu data collection from both international and local food merchants.
Nationwide Policy Tracking
Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy.
Infant and Adult Nutrition Research
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products.
Vaccine Uptake & Immunity Perceptions (Post-COVID)
Explored vaccine uptake and optimisation in the post-lockdown period.
Policy & Procurement Impact on Medical Devices
Studies on the impact of volume-based procurement for high-value medical consumables.
Event-Based Fieldwork & Digital Recruitment
A blended approach combining physical event-based fieldwork with digital marketing recruitment.
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